Shop Mobile More Submit  Join Login

(Image from Isaia's Spot the Mythtakes puzzle!)

So the 2nd Avatar magazine went on sale this weekend, earlier than expected! Which means that I did nothing all Saturday and Sunday but read message boards and journals consuming all the fan reactions and theories (which means sifting through a LOT of shipping debates, of course). Happily, most of the feedback on the magazine itself is positive! I’M looking forward to hearing and reading more peoples' thoughts and reactions. Positive and negative! I know we can’t please everyone (especially with our page count limits and insane deadlines!), so some criticism a-okay.

It’s a constant balancing act trying to do something that appeals to the hardcore fans but that doesn’t completely ALIENATE the casual readers/viewers.  We took a chance pushing things more toward the fan direction, and it would be great if that pays off. Maybe lead to even cooler things (backstories anyone??) next time.  But there needs to be a next time!

It’s tricky business, not just for the magazine but for Nickelodeon as a whole. Avatar appeals to an older and more sophisticated crowd that doesn’t normally buy the product that Nick produces. Selling to the 8-12-year-old kids is really Nickelodeon’s established business. That’s what they know how to do, and the relationships with other manufactures are already in place. Certainly kids are the core audience of who read our magazines. And as hard as it may be to accept, a LOT of those kids who normally love all things Nick-branded aren’t so into Avatar. (Yet! I hold out hope they will grow into it!) And many older folks (even hardcore fans) claim to be “embarrassed” to buy Avatar products in public. Which, as a 30-year-old who still goes to see most kids' movies and reads tons of YA books, I can’t relate!

But it’s these conflicting audience issues that I believe are why things like the Avatar toys weren’t huge sellers, and the show itself still isn’t the “all our friends are Avatards alongside us” success it deserves to be. It’s easy to say why doesn’t Nick make more/cooler stuff for older fans. But it’s not so easy to convince manufacturers unless you have actual hard proof that it will sell.  And it’s easy to forget that what seems popular on the internet doesn’t always represent enough actual customers to make something a financial success.

I look at things like Joss Whedon’s Firefly, which have a huge, vocal fandom big enough to green-light a movie, but not big enough to make that movie a success or give it a chance at a sequel. This was why I really encouraged people to not settle for scans of the magazine on the internet, but hopefully go out and OWN it. Because seriously: $5 is not that much money compared to a lot of comparable stuff out there. And most people pay that much for a coffee at Starbucks! The joys of the printed page last way longer than effects of caffeine!  

Of course, scans of the Avatar magazine went up before most people even realized it was on the shelves or had a chance to look for it. I assumed this would be the case, but was still surprised how many people are too impatient to wait an extra day or have to leave the house. By Saturday, I had read posts from people who already “gave up” even though the release date is still technically TOMORROW! Which is possibly insulting to all the writers and artists who put so much work into making it. Sadder still was reading message board posters that attack fans who have spoken up against the illegal scans. This really depressed me.

I am completely sympathetic to fans of the show that live outside of the US And Canada who want to see the magazine. And I thank the people who have the patience to wait until after the magazine is off the newsstands to openly share over the internet.

I love free stuff as much as the next guy.

But copyright infringement is NOT a given right.

Even if the copyright owners choose to turn a blind eye, scanning someone else’s artwork doesn’t not make you Robin Hood. You are not fighting THE MAN. You are stealing from struggling artists and writers and magazine editors, all of whom would love the chance to make more Avatar comics—but will not be paid to do so, if there is no money in it.

See my earlier points about Avatar being a moderate hit, but currently not the kind that supports lots of product. And the magazine industry is not “big money” (even when they are connected to big corporations, the magazine divisions tend to be small outfits). Print in general is suffering. And considering that Nick Mag’s longtime competitor Disney Adventures just got cancelled this month, I won’t pretend not to be personally invested in the future of kids’ comics and magazines.

Here’s a good hack philosophy:

Always pay for and support great/interesting art in media.
Whether it be movies, music, comics, or videogames.
If you want to see more good stuff: make sure your dollars count. Don’t waste them buying crap you don’t need. If you’re inclined to take something for free…make sure it’s something not worth paying for. Or else don’t be surprised when your favorite things end up obscure.

--I’ll probably end up revising that!


And to that end, I hope people who enjoyed the Avatar comics will check out the other works that the artists have done. Amy Kim Ganter, Johane Matte, and Reagan Lodge, as well as past Avatar cartoonist Justin Ridge, have all done amazing comics for the Flight anthology. And Amy’s Sorcerers & Secretaries series from TokyoPop was the main reason I knew she’d be perfect for a Zuko/Mai date story! Go check it out!

And I really want to triple-thank all the people who have already gone out of their way for, or had to pull strings to seek out the Avatar magazine, whether by mail order, eBay or other means. And I will personally hi-5 anyone who has bought multiple copies for friends and fellow fans outside of the US. It warms my heart to see trading groups like this one:

community.livejournal.com/avat…

That is the definition of fan awesomeness. If you help set anything like this up please let me know so I can send people your way! I’ve been mailing some of the organizers extra magazines to help out.

And just a reminder…it’s only Monday. So more stores should have Avatar magazines after tomorrow.

For those of you who buy copies, check out this super-rad contest started by Avatarspirit.net and dianam41:

www.avatarspiritmedia.net/inde…

It is SOO appreciated by everyone who works on the magazine! I’ll be donating more prizes for them to add to the mix, including a signed copy by Mike and Bryan.

I’m sure no one needs a reminder about the Season 3 premiere on Friday—but I figured I’d mention it anyway. ‘Cause,you know. Super exciting! Tell your friends! If they don’t like amazing cartoons, that’s their loss!  Thanks again everyone! And of course thanks to all the people who made the show in the first place. They rule  of course!

-davetard

Long posts much?

P.S.: Big shout-outs of thanks to people like *BanishedPrince and *zvko and everyone else helping to spread the word!





  • Listening to: Lots of Wizard Rock! Also Information Society
  • Reading: Conrad's Fate by Diana Wynne Jones
  • Watching: Muppet Show Season 2, Mighty Boosh
  • Eating: cereal
  • Drinking: juice boxes
Add a Comment:
 
:iconairbenderprodigy:
AirbenderProdigy Featured By Owner Feb 21, 2011
Boy, NO possible way of getting this magazine now! its 2011....I've been searching for this magazine for a year now...and nothing...if anyone is willing to send me a copy or even sell one to me, message me at:

etcrstudios21@yahoo.com

would be greatly appreciated!
Reply
:iconavatarlegends:
avatarlegends Featured By Owner Aug 28, 2009
This stinks. I want to find copys of the mags cos they dont sell them in australia. I have been searching and all I can find is a headache
:slamhead:
Reply
:iconyaytime:
yaytime Featured By Owner Aug 31, 2009  Professional Traditional Artist
Send me your address in a note and I will mail you some copies for free.
Reply
:iconavatarlegends:
avatarlegends Featured By Owner Sep 11, 2009
send to avatar767@hotmail.com
Thank you soo much
:worship:. You don't have to do this though, so don't stress over it if you can't.
If you need anything, I will help you out.
Thanks :handshake:
Reply
:iconitara:
itara Featured By Owner Nov 15, 2007
Hey, found this through a...torturous passage of random links. Nice! I had no idea there WAS an Avatar mag, so I'm going to be watching for that now...

I wanted to say, though, that I found the show through my six year old son. It's one of his all-time favorites. I'll try to pick up the magazine for him, and I thought you should know there are definitely younger audience members out there. Even first-graders can appreciate a good story with likeable characters and beautiful art.
Reply
Flagged as Spam
:icondpluver0819:
dpluver0819 Featured By Owner Mar 25, 2008  Hobbyist Artist
since u know how u kind of work for nick...i was wondering if they have given you any info about the upcoming episodes of avatar like western air temple firebending masters the boiling rock pt 1&2 the southern raiders, and ember island players??
Reply
Flagged as Spam
:icondpluver0819:
dpluver0819 Featured By Owner Mar 28, 2008  Hobbyist Artist
lol if you have ever heard of dongbufeng.net,they said their predictions for the new eps is apr 4,11,or 18th i highly doubt its the 4th though.thanks for answering my questions lol i hope i didnt annoy you too much.
Reply
:iconobsessedchic:
Obsessedchic Featured By Owner Oct 6, 2007
I agree...no scanning it! But would you please help me understand where in the world I can get a magazine this late?! I went to buy it a week after the magazine came out, but it was sold out everywhere...I was and still am so sad. :(
I haven't given up hope yet and I'm still searching, but I can't find it. (and I live in the US). :'(
Reply
:iconavontez:
Avontez Featured By Owner Sep 22, 2007
Once I have the money, I'ma go hunting for that magazine. Yeb'm.

But I'd just like to say that I'm part of the 16 year old demographic of the Avatards (17 soon). And I kind of know where you're coming from with the action figures and such. I'm at the stage in my life where I don't buy toys like that anymore, even if I had the spare cash. I would love to purchase the dvds, but I'm heading to college soon, and I need all the money I have. ( the boxsets are between 45 and 50 dollars, and the dvds are even more if you buy them individually) So the chances of me getting my hands on the dvds are dependant on if I recieve them as gifts.

Don't get me wrong, I absolutely LOVE Avatar. Last night I watched the new episode twice (i get 2 nick channels, one is like 4 hours ahead of the other) and I got like Frothers everytime I saw the trailer for the new season. And if I could get my hands on an Appa plushie, by god I'd buy three of the little fellars.

What I am really truly hoping for is the release of an Avatar Soundtrack. I love the music from the show and it would be great if I could take it with me wherever I go. I think if they did release the soundtrack, it would sell pretty well. Because music is something people of all ages can enjoy, despite what show it may be from.

Anyway, I've said my piece. Good wishes and all for the new season <3

Even if ZukoxMai is so weird to me
Reply
Flagged as Spam
:iconblackkrogoth:
BlackKrogoth Featured By Owner Sep 23, 2007  Professional Interface Designer
This is where I ask you to SPILL THE ADDRESS <3
Reply
Flagged as Spam
:iconzvko:
zvko Featured By Owner Sep 23, 2007
I think ~BlackKrogoth referred to the Nick records' address. A lot of people want to send requests for all sorts of things, but most aren't sure of appropriate contact methods (addresses both online and offline). ^^;
Reply
:iconandreayehp:
andreayehp Featured By Owner Sep 20, 2007
I think is bad to get scans if you are able to buy it, but in my case, that's totally different
Reply
:iconandreayehp:
andreayehp Featured By Owner Sep 20, 2007
ok, and what I'm supose to do ? I'm from Chile (southamerica, near argentina)

I can't buy it. I cannot ask anybody to send me a copy, because I'm not able to pay the transport, besides, everybody has already sen their extra copies.... I don't have enought money for amazon. Besides, almost always my house is empty, that means tha maybe the magazine would arrive with nobody at home. I don't have postal code or whatever you call it. I hate my life, seriously.

But it wouldn't hurt anybody if someone could scan it to me, if I were canadian or from the usa, I'd already had it on my own, because I always buy magazines and original books....
Reply
:iconlennan:
lennan Featured By Owner Sep 20, 2007
Yep, I bought my copy with no qualms, and I've only seen the first two episodes of the first season. So I second your post! I'd hate to see the artists lose out because people are greedy. Not to belittle those who truly do not have access. =/
Reply
Flagged as Spam
:iconlennan:
lennan Featured By Owner Sep 24, 2007
Welcome!
Reply
:icongreenpinky:
greenpinky Featured By Owner Sep 20, 2007
Yeah, I went to my local Kroger right down the street to get it and it was already gone (being at scad i shouldnt have been surprised). So then I drove out to the Kroger that was about 20 away. Sold out there too! And at the Walgreens, finally tried Walmart (I know, what am I doing trucking around to all these stores to find a magazine?) there were only two copies left...*phew* Then when I was in check out I thought I would go back and get that last copy, but it was already gone when I got back...daaaaaang!

Anyways, its awesome! I'm still rereading it. Now only two more days till my avatar dinner party, woot!
Reply
:iconcultmaster:
cultmaster Featured By Owner Sep 19, 2007  Hobbyist General Artist
^^ you actualy made me go outside... *shiver* and buy the mag, i must say i love it ^^ its awesome, and lack more toph... but doesnt everything?

Love you art and you words, keep it up ^^
Reply
:iconblackkrogoth:
BlackKrogoth Featured By Owner Sep 19, 2007  Professional Interface Designer
Oh damn, already?

Should I email Vanessa to ask for copies for my portfolio =V? Or are you sending them out.

I can buy it, either way.
Reply
:iconsobbingroses:
sobbingroses Featured By Owner Sep 19, 2007
I actually found one store that is going to order the magazine. Everywhere else I go, including borders, doesn't even know what I'm talking about. Does anyone sell them on the internet?
Reply
:iconkimchicrusader:
KimchiCrusader Featured By Owner Sep 19, 2007
*uproarious applause* AMEN, BRUTHA!


I'm still searching for copies of the magazine, but rest assured I will find it!! =D


Thank you so much for all the work you've done for this crazy, messed up fandom--you and all the others who worked on the magazine/show have brought nothing but quality and kindness to the fans. We're spoiled rotten! xD
Reply
:iconpagemisstress:
PageMisstress Featured By Owner Sep 18, 2007
dude. people who do stuff like that are the reason most of my favorite shows are on at midnight. >.< gah! ticks me off so badly.
Reply
:iconlobstermagnetcty:
lobstermagnetcty Featured By Owner Sep 18, 2007
It went up here today and I bought four copies, so that's good. I bought one for a friend, and three for me. XD Well, I can easily part with one for those who can't get one, so I will check into that.

It was absolutely awesome and now I really want to order the old one.

Too bad I didn't get a receipt somehow. I can't enter ASN's contest. =(

Anyway, thank you for the awesome!
Reply
:icongoddess-of-sugar:
Goddess-Of-Sugar Featured By Owner Sep 18, 2007
I can't find it anywhere >3< I've looked at all my local book stores. I fond it hard to believe that they are all gone TT-TT
Reply
:iconinsanityblob:
insanityblob Featured By Owner Sep 18, 2007  Hobbyist General Artist
I just got it today, and I just wanted to say THANK YOU SO MUCH FOR PUTTING OUT SUCH A GREAT MAGAZINE! It is worth SO much more than a mere 5 bucks! Here's hoping that with proper fan and consumer support, there will be more to come!
Reply
:iconcisqua:
Cisqua Featured By Owner Sep 18, 2007
The threats about the scans where deleted :)

What I can say its that if you are in Usa go and buy the copy, you are in the same country of the mag! And if you are old or something tell your little brother or cousins to buy it for you :P!

It is really more complecated to try to get it when you are out of the usa :/
Reply
:icontico1125:
tico1125 Featured By Owner Sep 18, 2007
Hey great post!!!

I agree 100%. However, I see one problem. There are many international fans of the show and their support should not go unaccounted for. Therefore if you have any pull on this what-so-ever, I would recommend an electronic copy be provided to them at the cost of the magazine from the news stand. I work in the technology world and I fully understand how difficult it is to come up with page layouts and the usage of Adobe Illistrator. So basically if the publishers don't want to lose money then they should place the magazine electronically on the internet. Then you lock down the images so nobody can steal them but view only. Anyone that does send them out for free well at least you will have received money from them first.

I am very much for giving full credit but I also think we should accommodate our International friends too. :-)
Reply
Flagged as Spam
:iconlisa31468:
Lisa31468 Featured By Owner Sep 18, 2007   Writer
What do you mean when you say 'usually people don't even acknowledge the people who created the material?'

That is to say, how would you envision Avatar fans best showing their appreciation and acknowledgement of the artists/writers who worked on this special issue of Nick Mag?
Reply
Flagged as Spam
:iconlisa31468:
Lisa31468 Featured By Owner Sep 19, 2007   Writer
I see what you mean now. I was fearful the fan community had inadvertantly slighted the DA artists who put their blood, sweat and tears into this issue. This general lack of common courtesy is not in my frame of reference because I'm a reporter and I don't do anything without attributing things back to the original source. Even when I use Avatar fanart for sigs or icons, I always cite the artist clearly and post a link so others can find their work as well. Hey what does it say about you when pages 48-49 of the mag look like your DA faves collection? LOL So sad but so true...so very addicted to Avatar. :love:
Reply
:iconaliwildgoose:
AliWildgoose Featured By Owner Sep 18, 2007
HEY DAVE!

MAGAZINES ARE AWESOME <3
Reply
Flagged as Spam
:iconrufftoon:
rufftoon Featured By Owner Sep 18, 2007
Yes, Master Dave *as I shuffle around like Igor*....must make Avatar trade paperback books.
Reply
Flagged as Spam
:iconzvko:
zvko Featured By Owner Sep 21, 2007
:faint:

Must I grab 7 copies of those, TOO? ;P
Reply
Flagged as Spam
:iconzvko:
zvko Featured By Owner Sep 21, 2007
Haha, no prob.

I was referring to those "Avatar trade paperback books".. ;P
Reply
:iconrufftoon:
rufftoon Featured By Owner Sep 18, 2007
*raises hand*
Pick me pick me pick me!!
Reply
:iconswan-swan:
swan-swan Featured By Owner Sep 18, 2007
Graphic novel, anyone? :) *nudges*
Reply
:iconrufftoon:
rufftoon Featured By Owner Sep 18, 2007
So much better worded that I ever could (I ain't no writer!). Hope your words are heard loud and far everywhere.
Oh, and going to hunt for the mag today, in case it arrived on time in Canada.
Reply
Flagged as Spam
Add a Comment:
 
×

:iconyaytime: More from yaytime


More from DeviantArt



Details

Submitted on
September 17, 2007
Link
Thumb

Stats

Views
1,643 (1 today)
Favourites
0
Comments
102
×